However, the mobile web only represents 10% of the time spent on a smartphone, and until recently, it was difficult to measure the in-app visibility rate, environments which nevertheless represent 90% of the time spent on these screens.
But since the advent of Open costa rica telemarketing Measurement SDKs (a set of tools designed to facilitate the visibility and verification of ads in mobile application environments), it is finally possible to know the visibility rate within applications. And according to IAS, it reaches on average 66%, and even 69% for the inventories operated by Mobsuccess, which is not only higher than the mobile web, but also the desktop web.
App First!
The information is far from negligible because according to a study carried out by the ACPM , aggregating the audience figures of the main French media, audiences are now mainly "in-app".
In terms of visits, applications now capture 51.9% of visits compared to 48.1% for the web. But the most spectacular figure concerns page views, now displayed at 74.6% in-app compared to 25.4% for the web.
