Let's get to the point: how does the algorithm of this platform work? Obviously, as with Google, we do not know for sure all the ingredients that make the Pinterest algorithm work.
However, based on our analysis (and a lot of research on the subject), we can say that some of the factors that this visual search engine takes into account are:
DOMAIN QUALITY
The evaluation is based on the popularity of the Pins saudi arabia whatsapp
associated with the domain, analyzing the interaction of users with the Pins that link to the site.
PIN QUALITY
The engagement and popularity of Pins on your Pinterest profile, such as the number of comments or likes.
PINNER QUALITY
Account-level evaluation of the level of activity and engagement with the platform.
CONTENT RELEVANCE
Just like Google, Pinterest evaluates the relevance of the content to the search performed by users.
Being a search engine in its own right, Pinterest also makes use of keywords.
Pinterest Keywords
Pinterest and Keyword Touchpoints
Why position yourself on Pinterest?
The data reported in the previous paragraphs clearly highlight the importance and growing popularity of this platform.
1) Pinterest visibility is growing more and more
6.7 million pinterest.it placements on Google Italy
Trend of the number of keywords positioned on Google in Italy
SEMrush, November 2024 data
20.88M of estimated monthly traffic in Italy on search engines
Source: SimilarWeb, organic traffic trend on it.pinterest over the last 12 months
2) The contents are evergreen
Another strength of Pinterest is the “evergreen” nature of its content. Pins, in fact, do not lose relevance over time, on the contrary: they can continue to improve their performance even months or years after publication (and even go viral ). This allows you to create boards on specific themes (such as “birthday gift ideas”) that can be updated periodically with the latest trends, offering users a resource that is always current and full of inspiration.
For this reason it is advisable:
never delete Pins, even if they are not performing well;
give Pinterest the time it needs to express its full potential: although it is not the fastest platform in terms of results, it is the one that tends to guarantee more lasting benefits over time.
3) Potential for E-commerce
Pinterest, in addition to responding to informational research needs, represents a valuable resource for e-commerce that want to promote their products.
Thanks to the Verified Merchant Program , in fact, the following will be enabled within the brand profile:
a blue checkmark on your profile and Pins to let people know your profile has been verified ;
Price and availability information for all product Pins ;
suitability for product distribution in shopping experiences;
access to additional platform features.
Among the main features, we find the possibility of using Product Pins: these Rich Pins allow you to enrich visual content with additional information such as the price or availability of the product. The information can be obtained through a product feed uploaded in the Catalogs section , or automatically extracted from the product page on the site, using the Open Graph or Schema.org markup.
Product Pin and Schema.org Structured Data
An example of a Product Pin, using Schema.org structured data
Taking advantage of this feature is essential, considering that Pinterest users are particularly prone to purchases: according to some research, as many as 87% of users have purchased products after discovering them on Pinterest .
Requirements :
The account must be at least 3 months old (and the site must be at least 13 months old)
The profile must be complete
Products and website must meet Merchant Guidelines
What keywords can we rank for, and where can we find them?
On Pinterest, 97% of searches are non-brand (Source: Pinterest Business ). This makes Pinterest an extremely strategic platform: but where can we find more information on what is being searched for, and in what volumes ?
Consider Pinterest's positioning on Google
We are interested in seeing where Pinterest is positioned well (with boards, as in the example above, or with single Pins) within search engines.
Pinterest Rankings on Google
These contents preside over the top positions for various keywords that can prove strategic for our business.
To understand for which keywords Pinterest is positioning itself (and with which results) on Google, we can use any keyword monitoring tool – SEMrush , for example – and, once we have entered the domain it.pinterest.com, filter for the top positions.
Finally, inside the search bar, you just need to search for keywords in line with your business.
Consider what is being searched for – along with the respective volumes and trends – within the platform . Using tools like Keywordtool.io, it is possible to view search volumes and trends within the Pinterest platform, with the relative volumes and trends.
Pinterest Trends
A useful tool for understanding where the platform is moving in the semantic areas most important for our business is Pinterest Trends .
Pinterest trends
Pinterest search trends for the semantic area “bomboniere”
Additionally, here we also find suggested related relevant topics , as well as a collection of the best Pins on that topic.
