Let’s say a print-on-demand t-shirt is trending on Instagram and you run a print-on-demand store. You can quickly create Instagram graphics of you on the same trending t-shirt. This is a great way to engage with your IG audience while asking them to patronize you.
Add Icons
You can use icons and symbols to send simple yet powerful messages to your audience. They grab and hold attention, and you can use them for illustration in an infographic . Adding them to your social media graphics not only creates a great user experience, but also helps your audience connect with the concept you’re trying to portray. You can find plenty of these on Canva or Freepik.
freepik icons
Source : Freepik
Add Interesting Data
If your brand has compelling data that you think your audience would be interested in, include it in your social media graphics. People take action when they see milestones you’ve achieved spain mobile phone numbers database especially when it relates to your products and services.
Let’s say you have a Facebook analytics that shows you sold 1000 units of your product in 3 days. You can design a digestible yet attractive graphic using a free tool like Canva. Then add it to your graphics and share it on Facebook.
Your target audience sees this
You will be convinced that such a product must be valuable for you to sell a large number of them in a few days.
They share it with their friends and fans on social media, which gives you more visibility.
Optimize Images
When your social media graphics aren’t optimized, you won’t get the visibility you need, which will waste the effort you put into designing them. Think about optimization before you even start designing your graphics. Whether it’s Instagram, Facebook, Twitter, or TikTok, there’s a good size for images.
image sizes on canva
Source: Canva
Graphic design tools like Freepik and Canva have templates optimized for most of the social media graphics you'll be designing.
So, use these templates to prevent your graphics from looking weird in the feed. Even if you don’t use the pre-made templates, set your canvas to a suitable ratio. There are also cases where you can put alternative text (Alt text) to help the algorithms understand what your graphics are about.
Hire a Graphic Designer
There are social media graphics that you simply can’t design even with the easiest graphics tool, and in that case, seeking the services of a graphic designer is your best bet.
It’s better to pay a few bucks to have attractive graphics than to find something that will alienate your audience. Remember, this is social media marketing and every option should be in the basket to do things right.
Watch the Interaction
Engagement will show you whether your graphics are resonating with your social media audience. Likes, retweets, comments, reposts, shares, and click-through rate if you run ads are all social media interactions you should track when you share graphics with your audience.
These are indicators that your graphics are being well-received and may prompt your audience to take action. While each social media platform has an analytics feature that you can use to track and monitor engagement, they don’t provide more detail like social media management tools.
Final thoughts on graphic design for social media marketing
Graphics play an important role in social media marketing and require you to give your best when designing a graphic. People on social media are influenced by what they see. This affects how they respond to products and services that they think can solve their problems.
I’ve shown you different tips you can use to improve your graphic design for social media marketing. From knowing your audience to tracking engagement, these are the tips that successful brands use to continue winning with graphics on social media.
