It is the creation of content, such as infographics, PDFs, eBooks, and videos, that other websites can use in their own articles and blog posts.
By providing valuable resources for other sites to use, you create a win-win situation: they get content to use in their articles, and you get backlinks.
Keep these tips in mind when creating content assets:
Choose the right topics: Choose topics that are likely to be shared and reused by others.
Design for maximum engagement: Your asset should look attractive enough that people will want to click and share it.
Make sure it is linkable: Include a link to your website within the asset.
Promote: Reach out to websites and influencers with relevant audiences and make them aware of your content presence.
Once you've created a great content asset list of armenia cell phone numbers you're ready to start earning backlinks.
For example, my guide to featured snippets was picked up naturally by MOZ in one of their blog posts:
moz Featured Snippet
Source: Moz
Unrelated Brand Betting
If you have been mentioned in an online article , there may be a chance that the author has not included a link to your website.
This is where unrelated brand mentions come into play.
By following these types of events and using outreach tactics, you can reach out to the author and ask them to add a link to your site.
This can be an effective way to earn high-quality backlinks with minimal effort.
You can use any of these tools to do this:
Buzzsumo
SemRush
MozExplorer
Ahrefs
Mention
Google Alerts
To request a link when mentioning a brand, first research their contact information and then approach the staff member or webmaster.
Be polite, thank them for their mention, and explain how adding a link will benefit their audience.
Creating Broken Links
This strategy involves finding broken links that once pointed to an existing page on another website and offering to replace it with a similar topic from your own site.
To start, you can search for broken links to your website using tools like Ahrefs or Screaming Frog.
Or you can use the Check My Links Chrome extension:
Check My Links Chrome extension
Once you have identified a potential target, reach out to the webmaster responsible for that page and suggest content from your website that could be used as a backup.
Your email should include not only a link to your own page, but also a brief explanation of why it would be an appropriate change and any additional information about why it would be useful to readers.
Competitor Link Analysis
Competitor link analysis is a strategy used to identify potential backlink opportunities from other websites in your niche.
To collect data for SEO analysis, start by entering your keywords into Google.
The URLs displayed on the search engine results page may be used for further analysis.
Send the URL to your preferred tool and export the resulting data to Excel as a .CSV file.
Competitor link analysis
To do this, you can use tools like Ahrefs or Moz Explorer and look for websites that have links pointing to your competitors' pages.
From here, you can use outreach tactics to reach out to these websites and ask them to consider linking to one of your pages as well.
When contacting us, provide detailed information about the proposed content.
Include a clear description of your topic, why it will be useful to your readers, and how it relates to your website.
By taking this approach, you can build relationships with other websites and gain high-quality backlinks.
Collaborate with Link Builders in Your Niche
Another way to build links is to collaborate with other websites in your niche.
By joining forces, you can both benefit from increased visibility and traffic from combined reach.
An example of this would be creating a survey report and then contacting relevant websites and asking them to promote it.
You might also consider creating a post featuring the most popular and influential websites in your niche and then asking them to link to it.
The key here is to find ways to provide value for both parties.
By focusing on relationships rather than a one-way exchange, you can create long-term partnerships that benefit both parties.
Once you've implemented these link building techniques, it's important to measure the performance of your efforts to determine what's working and what can be improved.
Some UTM tracking software like Google Analytics, Google Search Console, or Pepper Cloud can help you track the performance of each strategy so you can adjust your approach accordingly for maximum results.
Final Words
Link building is an important factor in improving SEO and increasing the visibility of your website.
By using the strategies discussed above, you can start acquiring high-quality backlinks from relevant websites in your niche and grow your online presence.
Make sure to track the performance of each technique as this will help you determine what works best and which strategies you should invest in.
