We've already mentioned that truly compelling and relevant headlines macedonia phone number material can improve your rankings. This isn't just anecdotal—it's backed up by data. According to a study conducted by , the average click-through rate for the best results is approximately . The click-through rate of the link in the second position is . This means that a slightly relevant or more memorable headline could earn you another session for each user viewing your ad.

If an organic session converts into a sale, you can do the math and begin to understand how important search engine results growth is. Example Headline Consider the search results above for the keyword “how” to write a great headline. “All three headlines are powerful and for different reasons. The first one most matches the request. The second one contains the largest number, indicating that it contains the most information.