In particular, among the most effective we have:
Welcome Emails : When a new user signs up for your newsletter or creates an account, a series of welcome emails are automatically sent to introduce your company, offer a welcome discount, and begin building a relationship with the lead.
Abandoned cart recovery : absolutely one of the most important for an e-commerce. If a customer adds products to the cart but does not complete the purchase, they will receive an automatic email to remind them of the items left in the cart, often including an incentive (such as a discount) to complete the purchase.
Personalized Product Recommendations : Segmenting afghanistan phone number list your leads and suggesting the right products based on their preferences is a win. These automated emails are essential, but relatively simple to implement.
Up-selling and cross-selling campaigns : based on your customers' previous purchases, you can send automatic emails suggesting complementary or superior products to those already purchased. In this way, you will increase sales and build customer loyalty
These examples of marketing automation applied to e-commerce are crucial in the initial stages of contact with your new leads.
They allow you to start building trust with your contacts without being too invasive, thus starting off on the right foot.
Furthermore, in the case of e-commerce, marketing automation allows you to give personalized advice and suggestions in a completely automatic way : you will optimize your time and resources, while your contacts will enthusiastically read your emails.
