How to adapt to these changes

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To help you better understand these changes, we’ll go through each one. We’ll also share some helpful resources and explain how we at GetResponse can help .

1. Start sending emails with your custom domain
Using free email domains for your professional email campaigns has never been a good practice. Not only does it negatively impact recipients’ experience with your brand, but it can also result in your emails being rejected or ending up in the spam folder .

The main reason is Gmail’s DMARC policy change to “p=quarantine”. When using Gmail addresses to send messages from third-party platforms , such as GetResponse , the emails end up in spam . Similarly, using Yahoo addresses (such as yahoo.com, aol.com, etc.) can result in messages being rejected.

The good news is that getting a custom domain is macedonia phone number list easy and relatively inexpensive.

We've put together a detailed guide explaining how custom domains work for email marketing , and this video shows you how to create a business email address in your GetResponse account .


Tip: You can purchase a custom domain for your email marketing campaigns directly through GetResponse. This will save you time, as we will automatically take care of the email authentication for you.

2. Authenticate emails with SPF, DKIM and DMARC
Email authentication methods help verify that an email was actually sent by the person or organization it came from.

In other words, they help prevent spam , phishing attempts , and other malicious activities that could damage your brand reputation or the trust recipients place in your emails.