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ncreased Personalization — Hyper-personalized Content Delivery Using Ai-driven Tools To Cater To Individual Personas Or Niche Segments. Let’s Look Deeper Into The Research Sponsored By Foundry, An Idg, Inc. Company. Table Of Contents Ai Use Team Structure Content Marketing Challenges Use Of Content Types, Distribution Channels, And Paid Channels Social Media Use Content Management And Operations Measurement And Goals Success Factors Budgets And Spending Action Steps Methodology Ai Use: % Of Technology Marketers Use Generative Tools Many Respondents Predicted A Rise In The Use Of Ai To Generate Content.

In Fact, % Say They Already Use Ai For Content-related Tasks. How? More china mobile phone number resource Than Half (%) Use Generative Ai alf Use The Tools To Write Drafts (%) And Research Headlines And Keywords (%). Fewer Said They Use Ai To Outline Assignments (%), Proofread (%), Generate Graphics/images (%), And Create Videos (%) And Audio (%).



Most Don’t Pay For Generative Ai Tools (Yet) Of Those Using Generative Ai Tools, % Use Free Tools (E.g., Chatgpt). Thirty-seven Percent Use Tools Embedded In Their Content Creation/management Systems, And % Pay For Tools Like Writer And Jasper. Ai In Content Remains Mostly Ungoverned When Asked If Their Organizations Have Guidelines For Using Generative Ai Tools, % Said Yes, % Said No, And % Were Unsure.