See you’re already becoming a subscriptions pro

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Reminder to refill your ProscriptionLike most of the top-rated beauty boxes we will be looking at today, this is an example of a Curated Subscription. It seeks to surprise and delight subscribers by providing new items or highly personalized experiences.

Within the Curated Subscriptions category, we would further define it as a Curated Box. This means it delights customers with a unique collection of multi-brand offerings they can’t get anywhere else.

Learn about other subscription models to master.

Download our ebook: Subscriptions LTV 4 Keys to phone number list Increasing the Lifetime Value of Customers

Let’s open our next box!

2. Lashify
Lash extension queens Lashify has abandoned traditional business models in favor of being a “female-owned and driven company that breaks the rules.”

With 70 patents and 50 trademarks worldwide and over 30,000 customers (who dub themselves “Lashifiends”), who needs rules anyway?

Their subscription box has two options: the X Luke Box or the Lashify X box, for around $40.

Brown banner showing two subscription options

The Lashify X Luxe-Box box falls under the Recurring Replenishment category. This is a box that provides customers with effortless, automatic refills.

In subscriptions land, the X Luxe-Box is what we’d call the Build-a-Box model. Where the basic kit starts at around $40, customers canand curate their custom box. It’s like Christmas, but you can pick out all the presents!