looks like when you’re setting it up in Privy:

[mstaklimakhatunbd66@]

A massive offer to incentivize people to sign up (hence the free offer) and two smaller offers of 5% and 10% off, which don’t hurt my margins, but still encourage visitors to give me their email address. So there’s a:

90% chance you get a 5% off coupon

9% chance you get a 10% off coupon

1% chance you get the product for free (I sell a digital product, so I’m able to do this without incurring costs)

Next, I personalized the campaign with the colors of my site. I decided to target mobile-only users on a specific domain since the majority of my traffic was coming from Instagram story ads.

Then, the campaign went live.

The response has been crazy. 1 in 4 people submitted their email. That’s phone number library insane. And without running getting this pop up running, I wouldn’t have captured any of those emails, so I’d have no way to reach out to the people who showed interest in my brand ever again.



Creating the Coupon: Why You Can’t Create Just One
Part of the success of this campaign was the offer. People love free stuff. Period.

But I was worried about the possibility of people sharing the free coupon code. Sure, I sell a digital product, but I can’t give everything away for free.

Luckily, Privy allows you to create unique coupon codes for every new subscriber.

Which means that once someone receives their coupon code, it is a one time use for that person only. You can even set an expiration date.