Identify your purpose of using social media

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Did you know that customers spend 20-40% more with companies that they have social media engagement with? Businesses use social media to increase engagement, build relationships with potential buyers and customers, and foster connections that will last a lifetime. Aside from engagement, relationships, and connections, there are two main goals for using social media marketing: to drive traffic to your website or to increase sales.

We know, you’re probably thinking, “I want both!” But focusing telegram data on one goal at a time will have a better impact on your business. Start with increasing engagement to drive traffic. Once you have a ton of followers and good traffic flow to your website, then you can start thinking about increasing sales on these channels.

Essentially, build brand awareness first so you have more people to sell to.

Consider the tools you’ll need
Finally, consider what tools you need to accomplish your goal with social media ecommerce marketing. A few tools you may want to consider are:

A social media management and scheduling app (think about Buffer or Hootsuite).
A chat or conversational Messenger app (we can help you with that!).
A design app (Canva and Figma have free versions, or look into Sketch or Adobe Photoshop).