This Ipswich, MA, coffee company started with a passion for coffee and the local community. Today Little Wolf Coffee sell their home-roasted beans across the country. And talk about a smooth onboarding experience. Their website is designed to make the process of signing up for a subscription feel more like a conversation. Before you get down to the beans, you are asked what kind of subscription type you are looking for:
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Rather than having to sort through recurring options when you are country email list just looking for a gift or prepaid purchase, this step determines what you see next so you aren’t overwhelmed with questions that don’t apply to your order. Next you pick your frequency:
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The logical flow of the onboarding experience gives the customer an experience more akin to walking into a small shop. You wouldn’t walk into your neighborhood roaster and be asked if you’d like a 2 lb. or a 5 lb. bag before they even knew what you were looking for. Everything is cool, calm, and conversational, supported by delightful and minimalist layout and design.
