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Generally speaking, your target keyword should always appear at or near the beginning of your meta title. Since you only have characters, you need to make sure that keywords are not missing. If this is the case, engines to understand what your content is about. Follow best practices for character counting. We've mentioned the ideal number of characters so many times that we need to emphasize it here. If you want to double-check that your title isn't at risk of being cut off in search results, there's a great preview tool you can use to see how it will look to regular users.


Title Recommendations: Use a character count. Preview. Of new zealand phone number resource course, this is important to ensure that your target keywords are not removed, but if you include secondary keywords, a call to action, your brand name, or important contextual information that readers need to know. Even more so. Never exceed the character limit in calls to action. Whether you're promoting a product page, homepage, or blog, calls to action are a great way to encourage clicks on search results.



Calls to action are most often found at the end of meta descriptions, but you can double their effectiveness by including them in the title. Titles like “Check This Out” or “Find Out Why” are very attractive to users, especially when most listings don’t have a call to action in the title. Download your free guide >> The best call-to-action phrases and why they work.