Start by understanding your audience’s pain points. Identify the problems they’re talking about and create content that gives real solutions without pushing a sale (yet).
For example, if you’re in fitness, check out Reddit, fitness subreddits high school senior mailing list and other online communities for questions about workouts, nutrition and fitness advice. Watch for popular topics or questions with “I need this info too” comments — these make great awareness content for blogs, videos or social posts.
Support your content with solid search engine optimization (SEO) and keyword research. Combining what people need with what search engines rank well boosts brand awareness.
If you have the resources, use paid social media ads to expand your reach even further.
Step # 3: Present Your USP
