Trigger-based marketing is about reacting to user behavior in real time—and special data rules are what make this approach smarter. With the right setup, every action a lead takes (or doesn’t take) can activate a tailored response across email, ads, SMS, or other channels.
Let’s say your database includes custom fields like “product viewed,” “event attended,” or “downloaded whitepaper.” Using tools like Marketo or Customer.io, you can build automated rules: If a user views a pricing page business owner phone number list but doesn’t convert within 48 hours, trigger an email with a limited-time discount.
These rules can get as complex as your data allows. Maybe you want to trigger a webinar invite only for leads who visited your blog more than three times in a week. Or launch a referral offer to those who completed a purchase and opened three emails in a row.
The beauty of trigger-based marketing is that it’s dynamic. You’re not guessing—you’re responding to actual signals. Special data enables this with high granularity, making your marketing feel more personal and timely.
