A B2B software company wanted to improve its lead generation funnel and turned to a special data strategy. They began by purchasing a verified list of IT decision-makers segmented by company size, industry, and tech stack usage.
Using this list, they built a funnel that started with LinkedIn ads targeting the database. Visitors who clicked were retargeted with educational content, and those who downloaded an eBook were automatically loan phone number list entered into an email nurture sequence.
The result? Their lead-to-MQL (Marketing Qualified Lead) rate jumped from 12% to 38%. And because the database was tightly focused on their ideal buyer persona, the sales team saw shorter conversion cycles and higher close rates.
Special databases didn’t just fill the funnel—they optimized every stage of it for relevance and performance.
