A logistics SaaS provider was experiencing long sales cycles—averaging 90 days from lead to close. After implementing special data practices, including lead scoring and intent tracking, they reduced the cycle to just 45 days.
They did this by integrating behavioral fields like “demo requested,” “visited truemoney phone number list pricing page,” and “webinar attended” into their CRM. Leads were scored daily, and high scorers were prioritized by sales for immediate follow-up.
The result was faster pipeline movement, fewer lost deals, and higher monthly recurring revenue. Special data didn't just help find leads—it helped close them faster.
