Church & Organizational Outreach:

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Coaching Programs: Offering high-ticket coaching services for business leaders and their teams.
Employer Financial Wellness Programs: Promoting their financial literacy programs (like Financial Peace University) to businesses as an employee benefit. This is a direct B2B offering.
RamseyTrusted® (Endorsed Local Providers - ELPs):

Referral Network: This is a major australia phone number list B2B lead generation strategy. Ramsey Solutions partners with and vets local financial advisors, real estate agents, insurance agents, and other professionals (ELPs) who align with their financial principles.
Lead Generation for Partners: Ramsey Solutions actively generates leads for these ELPs by referring their massive B2C audience members who require specific financial services. The ELPs pay a fee or commission for these referrals. This creates a powerful symbiotic relationship.
Professional Outreach: Providing content and webinars specifically designed for financial advisors or other professionals interested in partnering with Ramsey Solutions.

FPU for Churches: Ramsey Solutions actively markets Financial Peace University programs to churches, encouraging them to host classes for their congregations. They provide support, materials, and training, generating revenue through kit sales and program fees from churches.
School Curricula: Developing and selling financial literacy curricula ("Foundations in Personal Finance") to schools as a B2B offering.
Overall Lead Generation Model for Dave Ramsey
Dave Ramsey's lead generation model is highly integrated and leverages a "value ladder" approach:

Content as the Foundation: Massive amounts of free, high-quality, and relatable content (radio, podcasts, articles, social media) attract a broad audience.
Problem-Solution Focused: Directly addressing common financial struggles and offering clear, actionable solutions, which resonates deeply with individuals and businesses facing similar challenges.