Home snap Pro Ads (Paid Advertising for Agents):

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Home snap B2B Lead Generation (for Real Estate Professionals & Themselves)
Home snap's B2B lead generation focused on attracting real estate agents and brokers to use its platform, offering them tools to streamline their business and generate their own leads. It also acted as a B2B lead generator for itself by securing MLS partnerships.

Home snap Pro (Agent-Facing Platform):

Strategy: Provide a powerful mobile estonia phone number list operating system for real estate agents, offering real-time MLS data and productivity tools. The value proposition was efficiency, accuracy, and lead generation capabilities.
Tactics (for Home snap to attract agents):
MLS Partnerships: Home snap partnered with hundreds of MLSs across the U.S. to offer Home snap Pro as a free member benefit to agents whose MLS subscribed. This was a primary B2B strategy for Home snap itself, gaining direct access to agents.

Advanced Data Access: Agents could access comprehensive, real-time MLS data, property history, tax records, mortgage info, and even off-market property details directly from their mobile device.
Productivity Tools: Features like Rapid CMA (Comparative Market Analysis) generation, in-app messaging, showing scheduling (integrating with Showing Time/CSS), and a safety timer for showings.
Branding & Professional Tools: Offering agent websites, Google Business Profile management (via Home snap Pro+), and automated post creation.

Strategy: Provide agents with an easy way to run targeted digital advertising campaigns on major platforms.
Tactics: Agents could create and manage Facebook, Instagram, Google, and Waze ads directly through Home snap Pro. Home snap's system would optimize these ads to target potential buyers and sellers, often based on listing data, neighborhood, or other relevant criteria. The leads generated from these ads were funneled directly back to the agent.
Seller Lead Tools (for Agents):

Strategy: Equip agents with tools to proactively identify and engage potential home sellers.