TCPA Consent Revocation Rules (Effective April 11, 2025)

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"Logically and Topically Related": The consent must be "logically and topically related" to the website or context where it was obtained. This means if someone opts in for auto insurance quotes, that consent generally shouldn't be used by a life insurance company that wasn't clearly presented.
Action for Businesses:
Audit Lead Sources: Thoroughly vet all third-party lead generators to ensure their consent practices meet the new standard. If not, you'll need to obtain new, compliant consent from existing leads or cease using those leads.
Update Consent Policies: Revise your own consent collection australia phone number list processes (e.g., website forms) to explicitly require individual opt-ins for each specific marketing partner or brand that might call. No more pre-checked boxes.
Review Scripts: Ensure your telemarketing scripts include TCPA-compliant language for obtaining consent, especially if you use autodialers or prerecorded messages.


What it is: These rules enhance consumers' ability to revoke prior consent.
New Requirement: Consumers must be able to revoke consent through any reasonable method. Businesses cannot designate an exclusive means for revocation.
"Reasonable Methods" include:
Replying "STOP," "QUIT," "END," "REVOKE," "OPT OUT," or "CANCEL" to texts.
Using automated voice or opt-out replies on calls.
Submitting a message through a website provided by the caller.
Any other clear expression of intent to stop receiving communications.
Processing Timeframe: Marketers must honor revocation requests within 10 business days. This is a significant reduction from the previous 30-day allowance, demanding faster processing across all systems.
Opt-Out Confirmation: Businesses may send a one-time SMS to confirm or clarify the scope of an opt-out (e.g., if a consumer opted into multiple categories, to clarify if the opt-out applies to all or just one). This confirmation message must not contain any marketing content.