Trigger: A customer adds items to their online shopping cart but leaves without completing the purchase.
Automation: An SMS is sent after a set period (e.g., 30-60 minutes, 24 hours).
Dynamic Elements: The message includes a direct link to their abandoned cart, often with a dynamic list of items and sometimes a gentle incentive (e.g., "Complete your order for free shipping!").
Benefit: Recovers a significant percentage of otherwise south africa phone number list lost sales, directly boosting revenue.
Post-Purchase Follow-ups:
Trigger: A customer completes a purchase.
Automation: A series of messages are sent based on the purchase type.
Dynamic Elements:
Order Confirmation/Shipping Updates: "Your order #123 is confirmed! Track here: [Link]" or "Your order is out for delivery!"
Product Tips/Instructions: "Here are 3 tips to get the most out of your new [Product Name]!"
Review Requests: "Loved your [Product]? Share your experience here: [Link]" (sent after delivery).
Cross-sell/Upsell: Suggesting complementary products after a period.
Replenishment Reminders: For consumable goods, "Looks like you're running low on [Product X]. Reorder now!"
Benefit: Enhances customer satisfaction, drives repeat purchases, and generates valuable social proof.
