What it is: The percentage of recipients who clicked on a link within your SMS message.
Calculation: (Number of unique clicks / Number of delivered messages) * 100
Why it's Crucial: The primary indicator of message relevance and call-to-action effectiveness. A high CTR means your message resonated enough for users to want more information or take the next step.
Action: A/B test different CTAs, message copy, offers, and timing to improve CTR. Ensure your links are mobile-friendly.
Conversion Rate:
What it is: The percentage of recipients who completed the desired south africa phone number list action after clicking the link (e.g., made a purchase, filled out a form, signed up for an event).
Calculation: (Number of conversions / Number of delivered messages) * 100 (or / Number of clicks for a deeper funnel view)
Why it's Crucial: The ultimate measure of your campaign's success and ROI. It directly links your SMS efforts to business outcomes.
Action: Optimize your landing pages, ensure the offer is clear, and analyze the full customer journey. Low conversion despite high CTR might indicate a problem post-click.
Opt-Out Rate (Crucial for Health & Compliance):
What it is: The percentage of recipients who chose to unsubscribe from your SMS list.
Calculation: (Number of opt-outs / Number of delivered messages) * 100
Why it's Crucial: A high opt-out rate is a red flag. It indicates that your messages are irrelevant, too frequent, or annoying. High opt-out rates can also harm your sender reputation with carriers.
Action: Analyze opt-out trends. Are they higher after certain campaigns? During specific times? Reduce frequency, improve targeting, and re-evaluate your value proposition. Keep it below 1-2%.
