Identify Key Actions: What specific customer actions or data changes should trigger a personalized SMS? (e.g., product added to cart, specific page visited, purchase completed, loyalty tier achieved, customer service case opened, email not opened).
Create Dynamic Segments: Set up rules within your marketing automation platform that automatically add or remove subscribers from segments based on these triggers.
Example 1 (Abandoned Cart): "If Customer adds Product to Cart AND does not purchase within 1 hour, add to 'Abandoned Cart - Product X' SMS Segment."
Example 2 (Loyalty Tier Upgrade): "If Customer reaches X loyalty south africa phone number list points, add to 'VIP New Gold Tier' SMS Segment."
Example 3 (Browse Abandonment): "If Customer views 3+ Product Y pages in 10 mins AND does not purchase, add to 'Browse Abandon - Product Y' SMS Segment."
Example 4 (Service Follow-up): "If Support Ticket is Closed AND Customer has phone number, add to 'Service Follow-up' SMS Segment."
Craft Hyper-Personalized & Contextual Messages:
Dynamic Fields: Use merge tags to insert customer names, specific product names, order numbers, loyalty points, or even the name of the last page they visited.
Contextual Relevance: The message must directly relate to the action that triggered it.
Example (Abandoned Cart): "Hi [Name], still thinking about that [Product Name] in your cart? It's the perfect [use case]! Complete your order now & get free shipping: [Link]"
Example (Loyalty Upgrade): "Congrats, [Name]! You've officially reached Gold Tier! Enjoy your new perks & 15% off your next order: [Link]"
Example (Browse Abandonment): "Liked the look of our [Product Category] collection? Check out our top sellers: [Link]"
