Understanding phone list marketing benchmarks across industries is crucial for evaluating the performance of your SMS and mobile messaging campaigns. While average open rates for SMS are universally high (often cited as 98%), other key metrics like click-through rates (CTR), conversion rates, and opt-out rates can vary significantly depending on the industry, message type, and target audience. These benchmarks provide a valuable yardstick against which to measure your own efforts and identify areas for improvement.
It's important to remember that these are averages, and your south africa phone number listown performance may vary based on the quality of your list, the relevance of your offers, and the overall customer experience you provide.
Here's a breakdown of common benchmarks and factors influencing them across various industries:
Key Metrics to Benchmark:
Open Rate: The percentage of messages delivered that are opened. (Generally very high for SMS/MMS/WhatsApp).
Click-Through Rate (CTR): The percentage of recipients who click on a link within your message.
Conversion Rate: The percentage of recipients who complete the desired action (e.g., make a purchase, sign up for an event, redeem a coupon).
Opt-Out Rate: The percentage of recipients who unsubscribe from your list.
List Growth Rate: The rate at which new subscribers are added to your list.
Customer Lifetime Value (CLTV) / ROI: The financial return attributed to your mobile list marketing efforts.
