Real-time Validation: Implement tools that validate phone numbers at the point of entry to catch typos and invalid numbers.
Automated Bounce Management: Your SMS platform should automatically remove numbers that result in hard bounces (permanently undeliverable).
DNC Scrubbing: Regularly compare your list against national and internal Do Not Call lists to ensure compliance.
Inactivity Removal (Strategic): Periodically identify and consider removing south africa phone number list long-term inactive subscribers (e.g., no engagement for 6-12 months) after a re-engagement campaign.
Benefit: Reduces wasted sends, improves deliverability, and protects your sender reputation.
Deliver Consistent, Personalized Value:
Targeted Segmentation: Go beyond basic demographics. Segment by purchase history, Browse behavior, engagement level, loyalty tier, and expressed interests.
Relevant Content: Ensure every message is timely, valuable, and relevant to the recipient. Avoid generic blasts wherever possible.
Mix Content Types: Don't just send promotions. Include helpful tips, exclusive content, survey requests, and relevant updates.
Benefit: Keeps subscribers engaged, reduces message fatigue, and fosters loyalty.
