Near the Call-to-Action (CTA) Form

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If your business thrives on direct calls (e.g., legal services, insurance, B2B sales), this placement is critical.

In the Header Navigation (Clickable for Mobile)
In mobile-first design, a clickable phone number in the header is a must. For mobile users, tapping to call should be as easy as clicking a button. Including a tel: link in the HTML ensures users can call you directly from their smartphones.

Tips for mobile-friendly phone numbers:

Use a large, bold font.

Make it a different color to stand out.

Ensure it stays visible as users scroll (sticky header works well).


Another strategic location is near australia phone number list or within your main CTA area—usually a form to capture name, email, or other information.

Placing the number here offers a safety net: If a visitor is hesitant to fill out the form, they might prefer to call instead. This dual-option approach increases the likelihood of engagement.

Best practices:

Add a small line near the form like: “Prefer to talk to someone? Call us at 1-800-123-4567.”

Include a small phone icon to draw attention.

This approach reduces friction and gives users more control over how they contact you.

In the Footer Section
While the footer isn't the prime real estate, it's still an essential part of the lead page layout—especially for users who scroll all the way down looking for contact info.

Why include the number in the footer?

Consistency: Repeating the phone number adds credibility.

Accessibility: Some users scroll down as a habit to find contact details.

SEO and Local Trust: If you’re targeting local leads, including a local phone number in the footer helps search engines and users alike.

Consider including the number alongside your business address, email, and social media links in the footer.

Within Testimonials or Trust Sections
Placing your phone number in sections that promote trust—like testimonials, reviews, or guarantees—can also encourage calls.