In a previous article on Digital Marketing Trends in 2020 , we discussed that hungary phone number list one of the main trends for next year is the use of video to connect brands with customers.
Let's look at some statistics to understand why Video Marketing is a fundamental strategy for B2B in 2020.
According to a Cisco study , it is estimated that video will generate 82% of all online traffic by 2022 .
On the other hand, in a recent study carried out by Wizowl “ Video Marketing Statistics 2019 ”, it shows that in 2019, 87% of brands are already working with Video Marketing to connect with their target audiences and build engagement.
Animoto claims in its study that 76.5% of marketing professionals and small and medium-sized businesses that have used video marketing say it has had a direct impact on their business.
Similarly, the Content Marketing Institute reveals that 60% of B2B marketers already use video in their marketing strategies.
Wizolw confirms that 79% of consumers prefer to watch videos rather than read about a product.
These are some of the compelling data from the many studies that reveal the importance of using videos in business marketing strategies and clearly in the business to business sector. But, in addition to these statistical data, we are going to discuss other reasons why including videos in marketing strategies becomes a necessity for companies.
First let's clarify what is Video Marketing?
Video Marketing is an online marketing tool that uses audiovisual images and is viewed over the Internet. It is used to promote a product or service, provide tutorials, share knowledge, lifestyles, etc. The use that is given to it always depends on the objectives that are to be achieved as part of a marketing strategy.
Why is including videos in a marketing strategy a good idea?
The above statistics are already a compelling reason to understand that video marketing is a good tactic that generates very good results within an integrated marketing strategy. However, let's look at some other reasons why video is and will continue to be the king of content in the coming years.
It humanizes the brand . It gives a face to the company and in the B2B sector it is a key element when making decisions.
Ease of consumption . Data shows that people prefer watching to reading. It is more entertaining and easier to watch a video than to read a text, which is why it is the audience's favorite.
It contributes to SEO . Video increases the rate of permanence on the company's website and, as it is easy to share content, it also increases organic reach.
