Your potential customers are hiding in plain sight.
Only 1.8 percent of your website visitors convert, and that’s when you have the form ready for them to fill. The bitter truth is–lead gen forms don’t work.
Identifying them is crucial in getting the most value out of people who already visit your page.
But how to do it? The good news is that uncovering hidden sales opportunities is simple when you use the right tool.
Turns out, the all-in-one tool exists, and it combines website visitor tracking, a powerful B2B lead database, multichannel campaigns, and personalized cold outreach.
This article explains how to identify your website visitors and target them in a cold outreach campaign to immediately boost your sales.
Buckle up.
Why do you want to identify your website visitors?
Identifying who’s visiting your website, what company they afghanistan phone number list represent, and where they are from can unlock multiple opportunities.
In short, identifying people who visits your website helps to boost conversions, nurture high-value leads, increases customer experience, and supercharges your revenue.
Here are the main benefits of identifying your website visitors:
Targeted Sales. Instead of a scattershot approach, you can tailor your marketing and sales efforts to specific leads. Knowing a visitor’s company or browsing habits allows you to do multiple things, like prioritizing leads, personalizing website content, and running targeted ad campaigns.
Not all website visitors are equal. By identifying companies visiting your site, you can target decision-makers with the buying power, uncover new sales opportunities, and nurture relationships before reaching out directly.
Increase Relevancy and Personalization. When visitors see content tailored to their needs, they’re more likely to engage and convert. Identifying them allows for things like personalized product recommendations, including items or services that complement their browsing behavior. Moreover, you can run retargeting campaigns and targeted email marketing with relevant promotional offers and valuable content for lead nurturing.
Improved Customer Service. Knowing a visitor’s past interactions with your site allows for a more personalized customer service experience. Identifying people who come to your website enables you to better address specific inquiries and respond directly to their needs and pain points. Moreover, you are better equipped to offer your potential leads proactive support by anticipating their questions and providing solutions before they arise. Lastly, you can build long-term customer loyalty by creating a positive experience that keeps them coming back for more.
Improved Website Experience. Understanding visitor behavior helps you optimize your website for conversions. By knowing what resonates with them, you can easily improve website navigation, optimize calls to action, and reduce bounce rates.
How does identifying your website visitors increase conversions?
Every person that comes to your site is a potential customer.
Imagine targeting the 98% of visitors who come, scroll your website, and leave without a trace.
You can supercharge your lead generation tactics by identifying your website visitors and finding out the specific info about them.
Based on that info, you can make decisions on when to reach out directly to a specific website visitor, send them a newsletter, run a cold outreach campaign, or make a follow-up if they don’t respond.
In fact, you can tailor and personalize your lead targeting approach based on each visitor’s profile, which will help you close a deal.
This is what you want to find out about people who come to your site:
The exact profile of a company that browses your website, including industry, location, number of employees, and the names of employees plus email addresses.
Typical pre-purchase and browsing behaviors allow you to better nurture new website visitors with the same browsing behaviors.
Track the visitors that click your pay-per-click ads to see what they do on your site.
Identify the page on which a lead converts or leaves your website without converting.
