“Content is fire, social media is gasoline.”
But when your focus is on growing a business, it can feel like this ever-changing digital landscape can quickly become overwhelming.
What are marketing strategies?
It is important to understand how a marketing strategy differs from a digital marketing strategy before implementing one or both in your company. Having your digital marketing canadian biotechnology email list strategy does not mean you have a marketing strategy. Normally, the marketing strategy is the matrix and from there come different strategies. One could be billboard advertising or what we call offline marketing.
A marketing strategy is a plan to achieve a specific marketing-related objective in a focused and achievable way.
Consider what your business is currently doing well and what you are missing in relation to the goal you set, so you are more likely to achieve it, join our business analysis program or ask one of our consultants for guidance, to review your business objectives and align them with your marketing and digital strategy.
Well however, what is the difference between a marketing strategy and marketing tactics: two terms that are often used interchangeably?
Marketing strategy vs tactics
As we mentioned earlier, a strategy is a set of achievable and focused steps used to achieve a specific goal.
Marketing or not, there are three parts to any strategy:
1) A diagnosis of your challenges.
2) A policy aimed at addressing these challenges.
3) Set of specific actions that are necessary to overcome the challenge.
Depending on the scale of the business, the marketing strategy may include several parts, each with different objectives.
That being said, working on your strategy can be daunting at times. So, if you ever feel overwhelmed by your marketing strategy, check out these three steps to stay focused on achieving your goals or join one of our affordable programs where we team up with you.
Marketing tactics, or tactics of any kind, Tactics are concrete, definable steps within your strategy that ensure you achieve your goal.
To help you understand what this may entail, take a good look at the following list of basic marketing strategies.
Marketing Strategies – Basics
Post a blog.
Advertise on specific social media platforms (e.g. Facebook ads, Instagram ads).
Offer free educational resources.
The search engine optimizes your digital content.
Create a giveaway and/or contest.
Test different Zoho campaign types to determine what works best for your audience.
Host a webinar.
I produce a podcast.
Create a Zoho Email Campaign.
Bell analysis - SMF360
Now that you understand what a marketing strategy is, let's see how it differs from a digital marketing strategy.
What is digital marketing strategy?
A digital marketing strategy is a plan that helps your business achieve specific digital goals through carefully selected online marketing channels, such as paid, earned, and owned media.
Just like marketing strategies and marketing tactics, another pair of similar terms that are often used interchangeably are digital marketing strategy and digital marketing campaign. So, how do they differ?
What is a digital marketing campaign?
As mentioned, a digital strategy is the series of actions you plan and take to achieve your overall digital marketing goal.
In contrast, digital marketing campaigns are the building blocks and actions within your strategy that lead you to a specific digital end goal.
For example, if the overall goal of your digital marketing strategy is to generate more leads through social media, you can run a digital marketing campaign on Twitter. You can share some of your company’s best-performing private content on Twitter to generate more leads through the channel.
Next, let’s look at the steps required to create a digital marketing strategy for your business.
How to create a digital marketing strategy.
Build your buyer personas.
Identify your goals and the digital marketing tools you will need.
Evaluate your existing digital channels and assets.
Audit and plan your own media campaigns.
Identify your goals and the digital marketing tools you will need.
Audit and plan your earned media campaigns.
1. Build your buyer personas – marketing strategies
For any marketing strategy, digital or not, you need to know who you're targeting. The best digital marketing strategies are based on detailed buyer personas, and your first step is to create them.
Organize your audience segments and strengthen your marketing with templates to build your buyer personas.
Buyer personas represent your ideal customer(s) and can be created by researching, surveying, and interviewing your company's target audience.
