[103] This effect is not negligible that some uganda email list 439482 contact leads industries are obviously under threat.[103][104] The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.[104]Digital marketing channels and traditional marketing channels are similar in function that the value of the product or service is passed from the original producer to the end user by a kind of supply chain.
[105] Digital Marketing channels, however, consist of internet systems that create, promote, and deliver products or services from producer to consumer through digital networks.[106] Increasing changes to marketing channels has been a significant contributor to the expansion and growth of the sharing economy.[106] Such changes to marketing channels has prompted unprecedented and historic growth.[106] In addition to this typical approach, the built-in control, efficiency and low cost of digital marketing channels is an essential features in the application of sharing economy.
