Now that we’ve debunked some myths, here’s a rundown of 3 key benefits of investing in Facebook Ads.
Address your audience
One of the main advantages of Facebook advertising is its ability to target a precise audience by age, interests, behavior, gender, and location. By knowing who your average customer is, you can use list of vietnam whatsapp phone numbers Facebook advertising as a way to truly engage with them and offer them products and deals they'll be hard pressed to refuse.
For example, if you own a hair salon, your Facebook ad can target people who have shown a specific interest in hair and beauty. This means your ad will appear in their Facebook news feed and you'll be attracting people who are likely to request your services.
Another example is that Facebook ads can specifically target users in your local area. For example, if you own an electronics store, Facebook will target customers in the chosen geographic region near your store.
Measure in real time
Facebook ad campaigns are measurable, allowing you to assess whether they are worthwhile. You'll get an idea of how many engagements, clicks, and conversions each ad brings in, and you can see these stats in real time. The advantage here is that you can adjust your ad immediately based on its current performance.
Bring customers to your physical store
Facebook advertising can also boost offline sales. A recent report found that Facebook ads drive up to 27% of customers to stores. Customers engage with paid social media ads on the platform and follow up with purchases in brick-and-mortar stores. This is a huge benefit for small businesses that mostly operate out of brick-and-mortar stores.
