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Do you own your own Software as a Service (SaaS) company? If the answer is yes, you should keep in mind that, just like the quality of your services, the way you bc data vietnam package sell and present them to the world is vital to achieving success. Traditional marketing has stopped working, and it's time to venture into the inbound methodology. Discover how these 6 software companies have been successful in their inbound marketing strategy .
When you have your own business, it is important to study what other companies in your field have done to achieve success. But also, how they stay on top. This will help you have a better perspective about what you should (and shouldn't) do. Especially in the technology area where everything is driven by digital transformation.
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Let's start our list with perhaps one of the most successful SaaS (Software as a Service) of the moment. Does it sound familiar?
1. HubSpot
That's right, this incredible tool has revolutionized the way we advertise online since 2006, and where does its success lie? Basically, it has allowed us, through comprehensive marketing software, to humanize the entire digital sales process. Since its creation, it has helped thousands of companies implement a successful inbound marketing strategy in their businesses.
But how did their success begin and why are they on this list? Well, HubSpot sells resources to facilitate the execution of an inbound methodology, by doing inbound! When they decided to provide their target market with a simple, yet highly effective tool (SaaS) to capture and nurture leads, they began to have much more success. They began to focus on offering valuable information that would educate their users, in addition to offering a service that would help them obtain better results.
Between 2006 and 2011 they decided to launch a website grader ( Website Grader ) that performed an analysis of your website based on its performance, SEO positioning and security features.
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This resource offered users free consultation, without having to contact a salesperson, and also allowed them to take a look at the variety and quality of the services they offer. In fact, it was such a successful campaign that they decided to bring it back, improved and adapted to mobile devices. A smart strategy? Definitely.
If you are interested in learning about the marketing, growth, sales and CRM trends coming in 2023, you cannot miss the marketing webinar on Inbound Growth Hacks that we develop every month with renowned digital marketing specialists. To participate, you only have to register at the digital event link .
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2. AnswerDash
Formerly known as Qazzow, AnswerDash is a service software company that offers efficient solutions to collect in-depth information about your prospects. Their premise is to increase sales and reduce costs by up to 30%.
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They decided to rebrand as part of their inbound strategy and it turned out much better than they expected. Although their original name Qazzow was more friendly, they decided to think long-term: it’s more important to make a memorable first impression. One of the best ways to do that is with a name that immediately tells your prospects what you offer and AnswerDash was the perfect alternative.
3. Applango
This SaaS company was founded in 2012 with the intention of helping Salesforce users review the performance of their sales reps and identify areas for improvement. Salesforce is a customer relationship management (CRM) platform that offers a series of integrated applications for marketing, sales, and service.
Despite having been very successful in acquiring high-profile clients, they were failing to reach a very important segment of their market: Salesforce users. While they could continue working on the clients they already had, they decided to opt for an inbound strategy to reach that share.
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Part of this strategy was to create a document that included relevant insights and data from key influencers in their niche market. By making this decision, they were able to get a better picture of the pain points and goals of these prospects, as well as establish a relationship of trust with the influencers that allowed them to reach many more people.
4. Golf Genius
This software service company is perhaps a little different from all the others we have mentioned so far. But that only shows the versatility of inbound marketing and its ability to adapt to any type of business. We are talking about Golf Genius , a SaaS that offers accessible and complete software in the cloud to help golfers improve their playing experience.
Despite being such a specialized niche, they managed to launch not just one but two cloud-based golf software through inbound marketing. How? The methodology allowed them to re-evaluate their buyer persona.
