It is becoming more and more difficult to get contacts that are really interested in the products or services offered by the company. In the previous paragraph we talked about quality contacts , that is, marketers are not looking for a huge mass of leads but rather a record of people who can potentially maintain relationships with our commercial activity.
Building a quality database is not an option, it is a necessity.
If we go a little further, we dare to say that inbound methodologies are meaningless if we do not include lead magnets as a constant in our marketing strategy.
But what are they and how could your project benefit from them? In this article, we will explain in the simplest possible way what we all need to be clear pharmacies email list about regarding lead magnets, a complementary piece in any inbound marketing plan to increase the performance of your objectives.
What is a lead?
Before talking about lead magnets, let's define the concept of a lead . A lead or registration is a person who has voluntarily provided their data through a web form and who automatically becomes part of the database of the company or professional who owns that website.
In some way we can consider it as a contact that is part of the target audience to which the website is directed and as such it must be treated.
What is a Lead Magnet?
In very simple terms, a lead magnet represents a free piece of content used to get visitors to voluntarily give up their email and other contact information. As a form of currency, we offer content in exchange for nothing, just information that may be irrelevant to many readers.
At the end of the day, a lead magnet is not charged in money, but in valuable information , such as contact information. If the lead magnet manages to offer value or gives that impression at first glance, the user may well feel the need to provide the information we ask for.
Types of Lead Magnets
As websites and multimedia distribution over the internet become more versatile, our ability to offer more interesting and complete lead magnets grows . However, for many years, the classic types have remained in force.
Among the most popular, we mention the following:
eBooks
Data Reports
Studies
Practical checklists
Videos and multimedia content
Infographics
Courses in video format or daily/weekly deliveries by email
Webinars
Freemium membership to private communities
Of course, there are many types of lead magnets that are not included in this list. Over time, it will be natural to see the emergence of new formats that are more innovative and efficient in attracting the visitor's attention.
This could be a clear example of what a lead magnet is in practice. Luismi Villanueva proposes in the header of his website, directly and without further distractions, a registration in exchange for obtaining 3 exclusive Technical SEO videos.
lead magnet example
Benefits of using it
To understand the biggest benefits behind the lead magnet, it is helpful to imagine a website that asks for our name and email address without even offering us anything in return . No eBook, no infographic. Absolutely nothing is offered to us in exchange for our contact information.
Why would we hand them over? What is my motivation for doing so?
It is clear that we must stimulate, by all possible means, the visitor in order to convert him into a lead . It is normal that this person when he arrives at our website feels skeptical about what you say and offer. Therefore, it is more than essential to start creating trust by offering free resources.
When we obtain the contact information, that is, when we convert the simple visitor into a lead, we can freely establish a powerful communication channel that will allow us to advance in our inbound marketing strategy .
It is important to point out that a person willing to give their data by registering in exchange for obtaining content from our website already shows a significant bias regarding the topics that interest and motivate them. Obviously, this "hook" in the form of content must be about a subject that we master, in which we are specialists and that has to do directly with our commercial activity.
This visitor converted into a lead enters our database segmented by an interest in a specific subject, and our objective will be to continue working with them to convert them into a client.
