While the pandemic had adverse effects on all sectors, it allowed organizations to improvise, adapt, and grow. Several marketing trends emerged, the most prominent of which were omnichannel marketing and customer engagement.
Many research reports and surveys conducted over the past few years have concluded that omnichannel marketing is the key to achieving consistent customer engagement, sales, and business growth.
The more marketing channels an organization implements, the more its market share increases.
While omnichannel marketing opened doors to reach new and existing customers, it conceived a new challenge. Organizations had to integrate online and offline college and universities email list channels to ensure consistency and superior user experience. For example, if a footwear brand uses offline (billboards, newspaper ads) and online (search engine, social media) channels to promote its products, it needs to integrate them to provide users with a consistent user experience across all touchpoints.
This gave rise to offline-to-online (O2O) marketing, which leverages traditional and digital marketing channels and integrates them to drive purchases in e-commerce and brick-and-mortar stores.
QR codes are at the forefront of O2O marketing, allowing businesses to seamlessly bridge the gap between online and offline channels. With a QR code for marketing, organizations can engage customers across channels, execute measurable marketing campaigns, and improve their marketing, branding, and customer acquisition initiatives.
This guide will look at how marketing agencies can implement QR codes to execute measurable and cost-effective omnichannel marketing campaigns.
Table of Contents
How can marketing agencies use QR code for marketing?
Why should marketing agencies use a QR code for marketing?
The best places to put QR codes for marketing
Best practices for QR code marketing
Use cases: brands putting QR codes to good use
Conclusion
How can marketing agencies use QR code for marketing?
Mobile devices dictate consumer behavior in today’s era. A whopping 6.4 billion+ smartphone users are there worldwide, and an average user spends around three hours per day on the phone. Additionally, 69% of internet users use smartphones to search for products and 69.4% use them to shop.
Therefore, attracting mobile users is a priority for marketing agencies and QR codes make it possible. Here is how marketing agencies can use QR codes.
Increase website traffic and generate leads with a marketing QR code
The most widespread application of QR codes in marketing is to direct users to a website or landing page. Selling online is no longer an option in this digital age. There are over 12 million e-commerce stores, and this number has increased dramatically during the pandemic. Additionally, businesses that offer physical products and services also have websites and landing pages to create awareness and collect leads.
Guiding an online audience to a website is relatively easier. Marketers just need to share the website link with users, and they can click on it to visit the website. However, the problem arises when marketers need to attract an offline audience and direct them to a website or landing page. Users have no choice but to open their browser and enter the URL. This process is time-consuming and error-prone.
A person scanning a QR code for marketing to visit a website
QR codes allow marketers to direct an offline audience to a website or landing page using a URL QR code (a QR code linked to a URL). Users can scan the QR code with their smartphones and visit the website. It eliminates the need to manually type in the URL, resulting in increased accessibility and a better user experience.
Recommended : How to Use QR Codes for Lead Generation and Customer Acquisition?
Create digital business cards for your clients
Business cards allow service providers such as consultants, real estate agents, insurance agents, etc. to share contact details and grow their network. While physical business cards are still relevant, they require quite a bit of manual work. People need to enter details on their smartphone to save a contact, which is tedious and error-prone.
QR code for marketing on a business card for a digital profile
Placing a vCard Plus QR code on a business card adds digital capabilities. Users can scan the QR code to see their digital business card arrive and save contact information without entering details manually. This saves time, increases accuracy, and helps vendors grow their network faster.
Pro tip: Use QRCodeChimp to create a vCard Plus QR code for your customers, which acts as a virtual contact card and helps share contact details with a single scan.
Recommended : Digital Business Card: A Complete Guide
Increase mobile app downloads
The mobile app economy is booming, with mobile apps projected to generate over $935 million in revenue by 2023. Over 70% of US digital media time comes from mobile apps, and the average smartphone user uses at least ten apps per day.
