The use of email marketing for public institutions becomes one of the most effective tools to communicate with citizens, inform about policies, promote events, maintain western sahara business email list government transparency, improve the image and proximity to its audiences, thus contributing to improving the quality of life of the population.
Connecting with citizens, whether permanently or occasionally as needed, has therefore become an obligation for most public administration bodies, and doing so in the quickest and easiest way should be the objective.
10 tips for creating an effective email marketing strategy for the public sector.
As a result of this long experience, below we give you 10 tips to carry out an effective email marketing strategy in the public sector:
1.- Maintain and manage databases .
With proper management, maintenance and cleaning of databases, ensuring that the data managed is correct and up-to-date as far as possible, we will ensure greater efficiency and lower costs.
2.- Segment the Audience .
It is important to correctly group the audience according to their needs , interests, location, etc. This will allow you to personalize and make the messages you send more relevant.
3.- Consent, transparency and regulatory compliance .
Before sending any campaign, it is essential to ensure that you have obtained the audience's consent either through websites, by filling out forms at events or other lawful mechanisms. Ensure compliance with regulations on privacy and personal data protection. Clear information must be provided on how data will be used and options must be offered for citizens to manage their subscription preferences, facilitating free cancellation at any time.
3.- Relevant information and content .
Selecting information and content that is especially relevant to the audience we are targeting, that is easy to understand and that can include events, citizen participation actions, news, etc., is key to achieving maximum interaction.
4.- Careful and accessible design .
Ensure that the design is visually appealing , that it attracts the recipient and that it can be accessible to all types of audiences, including disabled people.
5.- Call to action, feedback and citizen participation .
Take advantage of mailings to increase interaction with your audience, whether through forms, event registrations, links to further information, etc. Encouraging citizens to provide comments and participate in surveys not only improves participation, but also provides very valuable information for public institutions.
6.- Monitoring, follow-up and evaluation of results .
Email marketing tools allow us to obtain certain parameters that, with the consent of the recipient, will allow us to identify and measure the effectiveness of each email, thus improving our knowledge of the needs and concerns of our audience and gradually fine-tuning the effectiveness of our communications.
7.- Automation .
This feature makes it possible to significantly increase the effectiveness of your campaigns by scheduling specific emails, such as event reminders, greetings on special dates or periodic updates.
8.- Frequency of shipments .
The effectiveness of email marketing is affected if we saturate our audience with constant and recurring messages. It is important to study the correct and appropriate frequencies based on the content to be sent and, above all, on the knowledge of our audience. For example, we can send monthly newsletters, weekly news summaries or specific announcements at key moments.
9.- Training and capacity building of staff .
To ensure its effectiveness and minimize risks, email marketing requires a minimum level of training and specific knowledge to familiarize you with best practices and current regulations at any given time.
By following these practices, we will be able to use email marketing effectively to strengthen the relationship between public administration and citizens, encouraging participation, transparency and service to citizens.
At Teenvio.com, whether your institution already uses email marketing or not, but you are interested in learning more about the options it offers, we are at your disposal to help you improve or launch your email marketing strategy.
How to choose an email marketing platform that complies with European legislation?
Therefore, if you are looking for an email marketing platform for public institutions , to send communications by email, you must look for a tool that complies with the law, and must meet the following criteria:
European company
Servers and data centers hosted in Europe, in European companies
No transfer of data outside the EU
Comply with the GDPR and LSSI
Telephone support by professionals
Adapting the platform to the client's needs
Teenvio.com is a Spanish company, and we have been managing and facilitating communication via email for a good number of public institutions and institutions for 20 years: autonomous communities, town councils, organizations and associations, etc.
The solution proposed by Teenvio.com is characterized by its high capacity for integration and adaptation to the different structures and systems of institutions and, among other functionalities, facilitates the management and monitoring of multiple departments.
It allows users to easily edit the pieces to be communicated, monitors the results of shipments, helps keep databases up to date and offers a training and support service that accompanies users who need it at all times.
