Below, we will resolve these doubts.
Content marketing or Inbound marketing
Inbound marketing is a methodology that uses content to attract bolivia phone number library to a product so that they end up buying it . For Inbound marketing to make sense, we must offer quality content , which is where content marketing comes into play. The close relationship between the two is what makes them sometimes confused.
Content marketing is based on creating and sharing content that is useful to the person reading the page, without having to promote our product or service directly. We want to give the reader quality content that is useful to them without having to sell our product or service in an intrusive way.
Therefore, it is a fundamental pillar within the Inbound marketing methodology .
Just content marketing? Just inbound strategy?
There may be many companies or agencies that are using both strategies alone, but the reality is that for them to work correctly it is much better to integrate them to obtain better results.
[tweet]If we propose an Inbound strategy that attracts customers by giving them quality content that readers will love, we will be better positioned in search engines and it will be easier for them to find us[/tweet]
Anyone who clicks on our link will see something that sparks their interest. This is no easy task, so spending time creating content is essential.
We must take advantage of the interest we have aroused thanks to quality content that provides value. Now that we have a potential lead, we must continue the process and convert that visit into a sales opportunity.
If we apply both approaches alone , that is, we provide high-quality, high-value content without paying attention to the sales opportunities that may arise, or an Inbound strategy with poor content that does not contribute anything to the reader, we are most likely wasting effort and money.
