Let’s face it—collecting email addresses for marketing seems simple enough, but ask any marketer and you’ll get a heavy sigh and maybe even a roll of the eye. Building a solid contact list can seem like a never-ending battle. There are endless obstacles: low opt-in rates, unsubscribes, spam folders… not to mention the constant task of finding new ways to collect emails without being intrusive or annoying.
But opt-in forms can be more than just “sign up here” boxes. When optimized correctly, they are powerful tools that do more than just collect emails. They bring in quality email marketing leads who actually want to hear from you.
In this article, we’ll show you how to get email addresses using proven techniques, such as perfectly timing your pop-ups, finding the perfect spots for your sign-up forms, and using interactive components norway whatsapp number data 5 million that actually help you get more emails. You’ll get tips on segmenting your lists from the start, and learn about mechanisms that increase conversion rates by 400%!
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Building an Email List: What It Is and Why It's Important
An email list is a collection of consumer contacts interested in your business. Think of it as your direct line to potential customers and loyal fans — perfect for staying connected, sharing updates, and keeping your brand top of mind.
There are several key reasons why any business should collect emails for future email marketing purposes.
Reduce Customer Acquisition Costs
Finding new customers can be expensive, especially with rising advertising costs. With a high-quality, segmented email list, you have a cost-effective way to engage leads repeatedly. So, collect emails wisely. This will reduce your overall marketing budget.
Reliable Marketing Channel
Relying solely on ads? Risky! When your leads come exclusively from ads, stopping your budget means stopping the flow of new customers. With an email list, you control a reliable marketing channel, reaching your audience directly without worrying about algorithm drama and rising ad prices.
Improve Conversion Rates
An email list allows you to nurture leads through targeted campaigns, increasing conversion rates. With personalized and well-timed messages, you will reach your audience exactly when they are ready to listen. It's a fact: 75.4% of people surveyed prefer to receive promotions in their inbox.
Direct Communication & Insights
Social media is fun, but let’s face it — it’s moving towards pay-to-play models, limiting your organic reach. Collecting email addresses gives you direct access to your audience and valuable data about their preferences. With 84.9% of consumers checking their email twice a day, it’s an effective channel for communicating and gaining customer insights.
Abandoned Cart Recovery
With an average cart abandonment rate of 70.19% , email follow-ups can remind customers of pending purchases. You can also offer free shipping to seal the deal and reduce abandonment.
Get Real Customer Feedback
Email makes it easy to collect feedback through surveys. People on your list are more likely to participate, and their opinions help you improve your products and services.
Buying Email Lists for Marketing: A Shortcut to Avoid
Buying email lists may seem like a quick way to collect email addresses, but it’s a strategy that often backfires. Many email service providers (ESPs) have a zero-tolerance policy for purchased contact databases and can block your account if they suspect you’re using them. This usually happens during your first mass email campaign when high bounce rates or spam complaints raise red flags.
Quando trovi liste di email o le acquisti, stai fondamentalmente inviando messaggi non richiesti a persone che non hanno mai chiesto di sentirti. Questo infrange la legge sotto regolamenti come il GDPR, la CCPA, e la LGPD, che richiedono di ottenere il permesso esplicito prima di inviare qualsiasi email.
Inoltre, quelle liste acquistate sono di solito piene di contatti che non sono interessati a ciò che offri. Anche se le tue email riescono a passare (il che è dubbio), è improbabile che convertano qualcuno.
Invece di prendere scorciatoie, concentrati sulla costruzione della tua lista email in modo organico. Ti diremo come ottenere indirizzi email sul tuo sito web rapidamente ed efficacemente.
22 Consigli Pratici su Come Raccogliere Indirizzi Email
Quando è il momento di raccogliere indirizzi email, i moduli di iscrizione sono l'opzione ovvia — fino a quando non ci si rende conto che la maggior parte dei moduli CMS e banner sembrano aver perso l'aggiornamento di stile. Sono spesso difficili da personalizzare e potrebbero anche richiedere l'aiuto di uno sviluppatore. Quindi, abbiamo raccolto idee creative per widget per aiutarti a catturare quei contatti dei visitatori senza un mal di testa. Diamo un'occhiata ai tipi di widget che puoi utilizzare, dove posizionarli e come rendere irresistibile l'iscrizione.
Tipi di Widget per Raccogliere Efficacemente Email
Google ha scoperto che i consumatori che compilano un modulo di contatto hanno 3,5 volte più probabilità di acquistare da quel marchio rispetto ad altri di cui erano consapevoli prima di iniziare il loro percorso del cliente. Quindi, vediamo quali opzioni puoi utilizzare per ottenere indirizzi email a fini di marketing.
1. Campagne Gamificate
Con widget interattivi come Spin to Win, Gift Box e Scratch Card, i visitatori del sito web sono invogliati a condividere le loro email per avere una possibilità di vincita.
Interactive_widgets
Perché funziona
I pop-up gamificatistimolare curiosità ed entusiasmo, rendendo gli utenti più inclini a iscriversi. È il miglior approccio per raccogliere indirizzi email. I nostri clienti di e-commerce hanno visto una crescita del 400% nelle conversioni e un 50% in più di coinvolgimento. In particolare, i pop-up Spin-to-Win hanno mostrato un CR più alto del 41% rispetto ai widget tradizionali con timer a conto alla rovescia. Quindi, la gamification può aumentare le conversioni e il coinvolgimento, incrementando il valore medio dell’ordine (AOV) e persino il valore a vita del cliente (LTV) mentre i clienti tornano per ordini successivi.
Come implementarlo
In Claspo, you can customize a template design and prize pool settings to set the winning odds based on your goals. For example, set up a Spin to Win widget with a 60% chance to offer a 5% discount, 30% for a 10% discount, and 10% for a 15% discount. You can also assign unique promo codes for each prize level. You can also add custom prize options like WhoseThatBag did:
Gamified_Campaigns
2. Multi-Phase Modules
This approach breaks the email acquisition process down into small steps, guiding users through simple steps instead of inundating them with a large contact form.
Pop-up-Template-Multi-step
Try this model
Why It Works
People like simplicity, and multi-step forms deliver. By breaking down information, visitors feel less overwhelmed and more likely to complete the form. This way, you'll collect emails for ongoing email marketing campaigns. Adding interactive elements or micro-rewards keeps things fun and increases completion rates.
How to Implement It
To make your multi-step forms even more irresistible, try these tips:
Start simple: Start with easy, non-pressive questions, like Enjoy the Wood did:
Enjoy-The-Wood-Full-screen-multi-step-form
Add incentives: Offer something at the end — a discount or a freebie.
Enjoy-The-Wood-thank-you-page
Pro Tip
Instead of emailing a promo code, include it in the thank you box with a “copy” button. This keeps users on the site, making it easy to apply the code at checkout.
Make it enjoyable: Use images or progress bars to make the form visually interesting and easy to follow.
3. Scrolling Registration Form
This option can be a good alternative to the main banner to collect people's emails. Not all visitors will wait for a new slide with an interesting offer to appear in front of them, especially if there are no rewind arrows, like in this example:
Mikasa-Giveaway-Slider
So, only the most patient will wait for the registration slide and go to another page to fill out the form. Instead, you can use a floating box with a slider component :
Floating-Box-Slider-Clasp
Why It Works
These sliders blend naturally into the navigation flow, drawing attention without demanding all of your attention. They’re subtle but effective — keeping the opt-in message visible as users scroll, so it’s there when they’re ready to interact without being intrusive.
How to implement it
Strategic placement: Activate the slider's floating box when users have scrolled a certain percentage of the page. This keeps it relevant and less "pop-upy."
Use multiple slides to generate interest: for example, start with a catchy title, add some benefits, and conclude with the signup form.
Form or direct link: Embed the form in a slide or link to a landing page.
4. Protected Content Widget
A protected content widget appears before the user after a “sneak peek” of valuable content, such as an article, report, etc. Users can read the intro or preview, but a form waits for them as they scroll, asking for an email address to access the rest.
HubSpot Blog
Why It Works
By piquing curiosity and promising exclusive content, these forms make visitors feel like they’re getting something valuable, motivating them to provide their email. This approach often helps collect emails because people want full access and stay on a site longer. However, overuse can annoy your audience, especially if the content doesn’t match their expectations. Make sure what’s behind the gate is actually worth the email — it will keep users happy and confident.
When to use it
Protected content modules shine for:
In-depth articles and reports.
Exclusive tutorials or e-books .
Premium insights and practical advice.
5. Full Screen Overlay
It's a pop-up that takes up the entire screen to ensure visitors notice an offer or message — whether it's to sign up for a newsletter, get a discount, or join a loyalty program.
Full-Screen_Overlay
Why it works
High visibility — it’s simply hard to miss! By blocking out everything else, it puts all the focus on the call to action. Since this type of widget can be annoying, you should use it with caution to collect emails for a mailing list without distracting from the main conversion or irritating your visitors.
When to show it
After a purchase: Customers have already committed, so the invitation feels more like a natural next step than an interruption.
Exit Intent: Since visitors are already on the verge of exiting, don't interfere with their purchase flow. Try to get people's email addresses by offering something valuable in return, such as discounts, exclusive content, etc.
Engage Idle Users: When someone seems to be pausing or wandering off while browsing, an overlay can gently bring them back. It’s less of a distraction and more of a “Hey, check this out!”
6. Exit Intent Opt-in
It’s that last-second attempt to stop a visitor when their mouse moves to close the tab. It tracks when someone is about to exit and pops up with a final call to action — usually to sign up or get an exclusive offer. An exit intent pop-up, done well, is like a friendly hello… that also hands you a coupon.
Why it works
Unlike pop-ups that interrupt mid-scroll, exit intent overlays wait until visitors are already mentally distant, making them feel less invasive. A good exit pop-up exploits the fear of missing out. Highlight a discount, special content, or limited-time offer, and watch visitors reconsider closing the tab.
How to make it work
Give them a reason to stay, like discounts, coupons, exclusive content, or limited-time offers. For example, Brahmin offers a birthday gift:
BRAHMIN-exit-intent
Pro Tip
Gather more details about your subscribers to segment your list and send more personalized emails — like asking for their birthday. With Claspo’s Date component, adding it to your form is easy. Plus, 84% of consumers love personalized birthday offers, making it a smart way to get more emails.
Add social proof to highlight the usefulness and credibility of your newsletter.
Optimize for mobile: Exit intent on mobile can be tricky without a slider — enable it with timing and scroll behavior.
7. Classic Pop-Ups
Pop-ups are attention-grabbing windows that offer visitors the chance to sign up for an offer, newsletter, or exclusive content. When used strategically, these email opt-in forms are a solid option for collecting emails.
Many believe that pop-ups will scare users away, but our data shows that they have a similar bounce rate to pages without them, increasing signups by 16%. Even better, behaviorally triggered pop-ups can reduce bounce rates and get even more targeted email addresses.
Why it works
A pop-up demands attention and encourages quick action. Sure, some users may grumble, but a clear call to action is hard to ignore!
How to implement it wisely
Use targeting and behavioral triggers to display widgets to relevant audiences and visitors who have shown signals of interest in the site and its content. Specifically:
Time-based triggers: Let the pop-up appear on the page or site after a certain amount of time.
Scroll-based: Triggers when visitors reach a certain point. For example, on the All the Things newsletter site, the pop-up reacts to scrolling and offers to sign up for similar content in the inbox. Note the clever “how to get emails” — social proof strategy in the email input field.
Focus on your site statistics, but if you don't have that data yet, know that, on average, 42% of users only view the top 20% of a page, and 65% spend time in the top 40%.
You can also target specific segments of visitors with widgets. For example, Rixo displays a pop-up to new visitors to get email list members for marketing campaigns:
RIXO___s-Official-Online-Store
In Claspo, you can set a similar rule to display widgets for newcomers with just one click.
8. Call-to-Action Button and Launchers
Want to know how to get email addresses discreetly? Combine an embedded form with a pop-up. Embed opt-in forms in places like the footer, with just a call-to-action and a button. When clicked, a pop-up appears with the completed form.
Sale-of-fine-wines-and-more-EnotecaCollova-com
Alternatively, use launchers — small widgets that remain visible as users scroll, providing a gentle reminder without interrupting the browsing experience. By the way, all our templates have ready-made launchers that can be attached to the widget selected in the library:
Launcher
Why They Work
These methods balance visibility with user experience. Unlike traditional pop-ups, launchers allow users to interact on their own terms, remaining in the background but still present when needed.
When to use them
Embedded form + pop-up: perfect for pages with a lot of content where you want to invite people to sign up without interrupting their navigation (great for e-commerce or blogs).
Launchers: Ideal for promoting limited-time offers or campaigns — always visible, ready to capture attention at the right moment.
Optimal Pages for Subscriptions
When selecting a widget type, whether it’s a pop-up or an embedded form, it’s important to consider where you plan to place them. Typically, businesses add them to their most trafficked pages, where they have the best chance of getting emails for marketing purposes.
According to statistics , 37% of signups come from signup forms on the homepage, and 33% come from forms on various customer-facing pages. However, one of our clients has found success by adding widgets specifically to high-traffic but low-converting pages. So, analyze your website statistics to choose the best strategy for you.
9. Superstar Landing
This is a dedicated page designed with one goal in mind: to get people to leave their contact details or sign up for a newsletter.
Why it works
Without any distractions (no blog posts or competing products), it is easier for visitors to choose to subscribe to your content, discounts, exclusive offers, etc.
How to implement it
This is your star offer, so make it irresistible — an exclusive ebook, a free trial, or a deep discount. Something visitors can’t say no to! For example, Mailchimp offers a landing page report tailored to their audience’s interests.
