In more common terms, it is called “the art of putting it off.”
It's basically the moment when you wake up, know your tasks, but end up giving in to distractions – the famous excuses that the brain gives itself to postpone what has to be done at that moment.
Distractions are in those five minutes (it's never five minutes , is it?) on Facebook , that selection of funny videos, that before you know it you're already sending to the WhatsApp group and chatting with friends.
In the meantime, hours pass, between these and other chief vp operations email lists excuses, and you have to leave the task for the next day.
The next day, current tasks pile up with those from the previous day, generating anxiety and guilt.
In addition to harming emotional and physical well-being, the company, which needs updates to increase its presence on the internet , is at the mercy of this problem. Therefore, it does not generate visibility or sales conversions.
This article will show you how procrastination harms your company's performance on the internet . These tips are even more important for those who are just starting out on this path of digital marketing.
procrastination
What is procrastination?
Procrastination is a theory widely used in courses and lectures on personal development . A chronic procrastinator, they classify, is an expert at leaving the completion of tasks until the last minute.
It's no secret that most students leave their school or academic work to the last day (sometimes hours) of the deadline.
This behavior, unfortunately, is not restricted to this group of students. People, in any space of society (work, school, business, household chores) are focused on the “urgent”, without any planning or organization.
However, delays cannot always be classified as a result of procrastination. Sometimes, due to planning and organization, it may be concluded that the task can be completed in a timely manner the next day.
Procrastination, yes, causes delay. It keeps you “busy” with tasks that are not priorities. Do you understand the difference?
What are the consequences of procrastination?
Anxiety
Stress
Sense of urgency in all aspects of life
Low self-esteem
Why is frequency important?
You may be wondering why we decided to address procrastination.
Simple!
Did you know that every Monday after the soap opera there is a movie on TV? Or that on Sunday there is a famous presenter (hey, man!) who shows pranks?
This strategy is called frequency. The same occurs on online platforms (blog, YouTube , Instagram , Facebook). Potential customers expect content that adds value, educates and provides something of interest.
Many entrepreneurs want to use social media as a way to reach a wide range of people, but they procrastinate.
The result? Lack of frequency, content of questionable quality and few sales conversions.
Few people know, but the lack of planning and organization contributes to the act of procrastinating.
Planning and organization are extremely important when creating content for the internet. Below, we will show you the best tools for organizing and planning better.
