Testimonial videos or interviews Explanatory product videos

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If you want to promote a specific product, there is nothing better than preparing an explanatory video of the key benefits it provides and how to use it in the most comfortable way possible. It is important that the needs of the target audience are met and they do not have to rack their brains over complex explanations. This is the case of the nanosatellite company Alén Space; it chose to use a recorded conference where the characteristics of one of its star products and its application in a real case are explained.

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4. Testimonial videos or interviews
Having testimonials from customers who have tried a phone number list brand serves as a guarantee of reliability in case of doubts that someone may have, especially those who were not previously familiar with your brand. It is also typical to have the testimony of employees or experts who have seen your company grow from its beginnings.


The most important thing is to provide security through reliable evidence, and there is nothing more reliable than an interview format with people related to the sector who cover topics relevant to the target audience.



Interviews can be a good way to build brand trust and even increase the number of followers of your content. This formula was used by Minaría Sostible de Galicia to record the testimony of an industry professional who is evaluating and assessing the contribution of her sector to the local and global economy.

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5. Success story videos
On many occasions, B2B clients need to check that the service you offer has a guarantee of operation, and the best possible proof is to confirm that it has been used in real situations . These videos, which show a success story, capture the execution of a project from the initial challenges or ideas to the results achieved. This type of audiovisual content becomes the best proposal of professionalism that your company can make. Your own clients, your best ambassadors, are the ones who recommend you to other potential buyers.

In reality, this type of marketing video works like a mockumentary that brings together features of educational, explanatory and testimonial videos, that is, the combination of all of them is synonymous with a successful formula. A clear example would be the video used by Bosch to show the robotization in its factory in India , and how its large-scale production has evolved.