They are also often called "hot leads." nauru email list 100000 contact leads here! The following article explains hot leads in detail. What are hot leads? Here are 5 ways to get them that you can start practicing now! [2] Benefits of generating MQLs There are five benefits to generating MQLs: 1. Increased sales efficiency Leads acquired through marketing activities do not necessarily lead to sales immediately because they contact you to gather information . There are few cases where you can turn a sale into a sales opportunity when you are in the information gathering stage .
Therefore, it is necessary to cultivate customers through marketing activities and generate MQLs. By creating MQLs and handing them over to the sales department, you can improve sales efficiency by avoiding wasting sales on customers who are unlikely to place an order . 2. Deepen your understanding of your customers If the marketing department takes on the role of nurturing potential customers and generating MQLs, they will be able to get to know their customers more deeply.
