Most companies already work with Big Data methodologies , that is, the analysis of large amounts of data to obtain relevant information such as the repetition of patterns. A complex job that requires specific tools netherlands telegram data and professional profiles such as the Data Scientist to carry it out. Unlike Big Data, Small Data is another way to obtain data and carry out much more effective marketing campaigns.
Why? How? We are going to resolve all your doubts about the use of Small Data. Small Data, the key to creating more effective campaigns Unlike Big Data, and without the need for specific technologies or specific profiles . This is because Small Data is all around us . It is part of our daily lives. It can be searches, the publication of content, registration on social networks, etc.
