Simply put, the singapore business fax list success of your email campaigns largely depends on the design . In today's article, we explore the reasons behind this.
How email marketing design contributes to its success
Add visual appeal to your emails
Emails with visual elements are much more aesthetically pleasing than those written in plain text. Therefore, good email design paves the way for greater engagement. People process visual information 60,000 times faster than text and also remember it more easily. Therefore, simply adding a main image to your email puts you in a much better position to attract your audience’s attention . Design allows you to implement a visual hierarchy in your emails, making it much easier for your recipients to find the information they are looking for.
Check out these email examples that include engaging images.
Good example of Peloton email marketing campaign design
Example of good email marketing campaign design
Make your campaigns more impactful
By the end of 2018, the total number of mobile users stood at a whopping 2.2 billion . In the coming years, this number will only increase. That means your designs need to be not only visually appealing, but also responsive . To maximize the impact of your email marketing campaigns , you need to make sure they display correctly on all types of devices. Responsive email design improves engagement, which translates into increased conversions.
