In this article we are going to answer the questions we most often receive as providers of campaigns and sending services . These are recommendations aimed at ensuring that the creative designed for your email marketing campaign is displayed correctly on all types of devices, is well received in the inbox and is not blocked as SPAM . If any questions are not covered in these answers, send us an email to [email protected] and we will be happy to answer them.
What format should my emails or email templates have?
The creative must be an HTML piece with a corresponding TXT version for those recipients who do not support HTML (for example, some blackberries). Although more than 95% of email clients support HTML, you should not give up the TXT version, or you run the risk of being blocked by ISPs (Hotmail, Yahoo...). That is why you should bulk sms south africa use an e-mail marketing tool that allows multipart sending , which sends both formats, but only displays the TXT version in emails that do not support HTML.
What is the maximum size and weight of an email or newsletter creative?
The size of your email should avoid your creative being wider than 600 pixels (to optimize it for mobile it should not exceed 450) , so that it can be fully displayed on all types of screen resolutions. On the other hand, also avoid excessively long emails, and make sure that at least the main claims of the campaign are displayed without the user having to scroll down.
As regards the maximum email size, images should not exceed 150-200 KB. Note that images should be stored on a server so that they are downloaded when the user opens the email, to avoid ISPs (Hotmail, Yahoo...) having to bear an undue burden. Bear in mind that this is the main cost that they incur and penalise mass mailers who are forced to carry more weight than necessary by embedding images in emails. For the same reason, you should not attach anything to your email , but upload it to a server so that users who wish to download it can do so via a link.
How to correctly design HTML for an email marketing campaign?
The most effective way to design your HTML is to build it in the traditional way using tables and without including any definitions within the tag, Javascript elements, Flash, or in general style sheets (CSS) . This is the safest option to design an email that displays correctly (as we want) and is not blocked by antispam filters.
My recommendation is that you use editing programs such as Adobe Dreamweaver or even Ultraedit or Notepad itself. Do not use programs such as Word or FrontPage as they export "junk code" in the HTML they generate and then cause it to be misinterpreted by email clients.
Do you have free email templates?
We offer our clients at Schober a free, customized, editable template online and tested within the ASP account that we create for them in XCAMPAIGN , our email management and sending platform.
What design should my email templates and images have?
The ideal email should be an HTML composed of text and images, in an ideal proportion of 60% text and 40% images, meaning that the email can be understood without the images, since many email account providers block images and if the recipients do not see the benefit of downloading them at a glance, you run the risk that they will not do so.
On the other hand, antispam scores will score you negatively in a proportion inversely proportional to the weight and proportion of the images in your creative.
