Always record your webinar . Once broadcast, the webinar still has value. You can use it as interesting content and continue generating contacts thanks to it. If you host it on a asia mobile number list channel like YouTube or Vidyard, it can continue to bring you visitors, leads and sales . It is true that the most relevant part is lost with live participation, but if you generate good content, it can generate interest later.
Define the aesthetics of your webinar. The presentation, the speaker's aesthetics, and the environment in which it takes place must be in line with your brand. In recent months we have seen speakers in bikinis under an umbrella, others emerging from the darkness into the light of an 11W lamp, and others echoing in their 'vintage' office... All the elements must be consistent with the creative line you have used on the registration landing page and in the different elements you have used to promote it.
More things: if you have two screens, make sure you look at the one with the webcam.
Rehearse and check the lighting, sound and all technical aspects before the event. Do a general test with a small audience, even if it is from your own team. If you have no practice speaking to the camera, it will help you gain confidence and feel more comfortable . In other posts we explain how to improve your company's commercial presentations .
At the webinar . Be punctual. It seems obvious, but many webinars are delayed by up to 10 minutes. Remember that your audience has reserved their time for you and you must take it seriously or you will create a very bad image. Create a waiting room for attendees who arrive 5 minutes early. Have you thought about showing a start screen with a countdown clock? And playing music before starting? It is about recreating a comfortable environment avoiding those “you will soon enter the event” screens.
