Attributes
By not filling in or adding these attributes correctly, important conversion enhancers such as filtering or an internal search engine do not work or do not work sufficiently. And as soon as the consumer has doubts, you have lost the order. A webshop is then sought where all product information is available. Often the product information is present in the company, but a product information system (PIM) is missing where everything is collected centrally. This can be added directly to your webshop software, for example. Or you can link a separate PIM system.
Unique product data and content is not only worth its weight in gold as information for consumers. It can also be used in your SEO and SEA strategy, your presence on marketplaces , sales to B2B and your employees on the work floor or in customer service are also immediately informed. This way, they always have access to the right information when selling via other channels.
If you haven't got this sorted yet, the coming year is a netherlands telegram data good time to start. I can imagine that if you have thousands of products, this feels like a real job. Split your products up and start with your bestsellers, for example.
Of course I could have added popular words like augmented reality, artificial intelligence, progressive web apps and voice commerce to the above trends . Very nice technical innovation with which I, but also you, could have certainly stolen the show. These are words that many a board will be very happy with if you have this on your list for the coming year.
Some companies are certainly ready to take the first steps with these innovations. But the majority are not yet. Focus on the above trends in the coming year. Trends that are manageable, do not immediately require huge financial investments from the organization and can still provide you with growth. Let the pioneers pioneer with, for example, a PWA webshop. Let them explore the road for you. Keep an eye on them, but do not be nervous that you will miss the boat. One thing I know for sure: 2021 will be a great year for e-commerce.
