On average, searches via voice search are therefore a lot longer.
Google Assistant now has more than 500 million (!) users .
Google Assistant is built into over 1 billion devices.
Today, Google Assistant is available in 90 countries and more than 30 languages.
More than 20% of voice orders now consist of groceries .
Voice revenue is expected to reach approximately $40 billion in 2022.
More than 55% of teens use voice search on a daily basis.
11.5% of smart speaker owners use it at least once a month to make a transaction.
Google Home is the winner when it comes to accuracy , with an average of 81% of searches now being answered correctly.
Many open questions are asked via voice ('how', 'what' and 'where').
Chart showing how voice searches have more words than text searches.
Source: Smart Insights
Both Google and Amazon are ideally positioned to become the future 'voice platform'. With the large amount of data they collect every day, they are both better able to understand the words and context every day and respond to them appropriately. As more people use it, voice gets better. And as voice gets better, more and more people will use it.
Voice also affects Google's own business model. Since Google's business model is still largely based on clicks, the growth of voice will allow the company to transform itself more into an overarching qatar telegram data platform that accepts orders directly when someone wants to book a hotel or order a pizza by phone, for example. An interesting development that can have a great influence on the competitive playing field as we know it today.
With Google's Cloud Speech API , among other things, speech technology will also be rapidly integrated into numerous applications and websites across the Internet.
Voice marketing
For advertisers, there are great opportunities in the field of voice. Amazon and Google clearly have the ambition to build the ultimate assistant that can help you with everything. With the growth of mobile internet, we have already seen how quickly a new revolution can unfold. For advertisers, it is therefore certainly important to actively experiment with voice now, so that you are at the forefront of this development and can profit from the new opportunities in time.
3. Video advertising will continue to grow
Video advertising will continue to benefit from the shift in budgets from offline to online. Because of the big money that can still be made here, Facebook and Google are still in a competition for the power of the viewer. It is a competition that is partly about the billions of dollars in advertising money that can be earned in this area.
