1. Automation, AI and machine learning
2. Voice, Voice, Voice!
3. Video advertising will continue to grow
4. Social e-commerce: in-app shopping
5. Visual search
6. The impact of globalization
7. Retention is both a must and an opportunity
8. Platforms & the battle for the winning business model
9. Optimizing business models with data
10. Branding and performance go hand in hand
11. Forget about framed audiences
12. Stop using fixed marketing budgets
13. Drive the right KPIs: forget a fixed CPA, CPL or CPS!
14. Culture remains the most important for (online) success
15. Think about how you would attack your company as a competitor and do it
16. Experiments as the basis of a growth strategy
Quick recap: what happened in internet marketing in 2020?
When you look back at 2020, you can't help but mention the word 'corona'. The coronavirus has simply had an enormous impact on all of us over the past year. Not only on health, society as a whole russia telegram data and our way of life, but also on our search behaviour and developments in online marketing.
Suppose you have a (digital) marketing agency. What will your agency look like in 10 years? Of course, it is guesswork, but that doesn't make it any less fun to experiment. Let's look ahead together at the agency of the future with the knowledge we have today.
We will do this based on 5 different pillars that play an important role in every agency. Business model, roles, services, campaigns and collaboration. For each pillar I will make a prediction as a warm-up and I want to challenge you to then come up with your own prediction next to it.
Imagine the following
It is January 15, 2031. Your once successful agency has been declared bankrupt today. Now that you look back on the past 10 years, you come to the conclusion that the reason for the bankruptcy can be explained by the fact that you have simply 'continued to do what you always did'. Time, the market and reality have caught up with you. As a result, you have to close the shop.
