of sending tools . In this and subsequent posts we will discuss the email marketing services that can be outsourced to an agency or a specialized professional.
The email marketing services that agencies offer today are usually grouped as follows:
Creativity, design and layout services for emails, landing pages, registration petroleum manufacturers email lists forms and calls to action . Here the agency can provide the creative and design component, and expert knowledge on how to layout an email correctly and responsively.
Strategic services aimed at developing relational email marketing programs : welcome, educational, cross-selling, promotional, etc. Marketing profiles with experience in relational marketing and CRM are key and can make the difference between an acceptable or excellent program.
Running campaigns (in the email marketing tool you already have or the one provided by the agency). It is essential that the person running the campaigns is used to paying attention to the details and carrying out as many checks as necessary. Experience in handling different email marketing tools is key if we want to avoid surprises.
Development of integrations of your email marketing sending platform with CRM, ERP, Web Analytics, landing pages, etc. Technical profiles are required, who know how to program and make integrations with APIs and web services .
Collection, processing, analysis and interpretation of the data available in the mailing tool. The analytical and calculating mindset of mathematicians and statisticians will allow reliable knowledge to be extracted from the data. This is a key email marketing service that we must consider.
