In response to this reality, developers created WhatsApp Web in 2018. With a simple goal: to use the full reach of the messaging app to facilitate communication between companies and customers.
Thus, the premise that the software can only be used for everyday manufacturing email list messages has been disproved. Thanks to the new WhatsApp Marketing tools, it is possible to use several bots (smaller programs within a large software that perform specific tasks) to automate communication between different parties.
Gone are the days when we would wait endless minutes for an attendant on the other end of the line to try to solve our problem. Today, with a single message, it is possible to do all of this and much more.
Tips on how to use WhatsApp Marketing
There are many benefits that we, entrepreneurs and consumers, have gained thanks to WhatsApp Marketing. However, it is essential that it is used correctly and creatively, as the frustration of receiving poor service can make a person lose trust in the company. Therefore, we have separated three important tips on how to use these tools well.
1 – Create a service platform
The first tip is to build a customer service structure. You will need to have employees capable of serving a wide range of customers. The faster and more effective this service is, the greater the chances of the customer returning. Preparing teams with training and simulations adds value to customer service.
It is known that the sales process is extremely important, after all, it is through this that you will generate leads and aggregate results, but only a structured after-sales strategy is capable of maintaining cash flow.
2- Avoid excess messages
We are all saturated with constant messages throughout the day, so contact between companies and consumers must be objective, creative and punctual. Sending messages every day without necessarily offering something relevant is harmful, in addition to violating the application's guidelines.
Mailing lists should be used wisely, especially when it comes to offers. It is important to keep in mind that our loyal customers like what is offered, but that does not mean that we should forget about them.
3- Have a marketing strategy
This last tip will help you structure all your communication using WhatsApp Marketing and its bots. We will create a unique and programmed strategy for messages that are not repeated.
It is interesting to use videos, gifs, stickers and well-written messages that are easy to understand. The objective is to grab the consumer's attention and not make them run away from you, all using bots that allow:
Automatic responses;
Fast and qualified service;
An in-app conversational assistant (chatbot);
Act correctly in accordance with the terms of use
By bringing all of this together, companies will be able to deliver a standout experience to consumers compared to their competitors.
