10 social media strategies to inspire you
Posted: Tue Dec 03, 2024 9:29 am
In a world where being off social media is the same as being invisible, words like “interact” and “communicate” have gained new meaning. People and companies are trying to find their way, increase their visibility or simply protect themselves amidst the avalanche of connections. And it is increasingly clear, especially for organizations, that acting strategically on social media is essential to exist.
But is simply being on social media enough? Can I adopt the same strategies as companies with the highest engagement? Is there a formula for success? The answer is no. The golden tip is to keep in mind your brand's purpose and adapt the experiences of other companies according to what is true for your reality and your audience.
We have listed the 10 companies that have become the biggest references on social media in Brazil. See what they have done and get inspired!
1 – Actions that go from networks to everyday life
Itaú has fully incorporated digital into its actions and gone vp quality email lists further. The bank not only offers solutions and services in the web environment, but also operates on several fronts in this area. In this way, it is able to bring digital culture , the essence of sharing and the idea of innovation with sustainability into people's daily lives .
Social media, of course, follows the same line and reinforces the image of the slogan Made for you . The posts do not directly address the company's products, but show Itaú's initiatives that make it a life-saver. In parallel, the bank makes it clear that it understands the demands and concerns of the population: sustainable transportation, art, better use of time, incentives for startups, etc.
2 – Messages aligned with attitudes
Nestlé 's fan page focuses on lifestyle. The company's posts are light and its main focus is sustainability. The messages show that the environmental "footprint" is not only on social media, but also in Nestlé's initiatives, reinforcing that a sustainable culture really makes sense within the organization . One example is the Pets at Work campaign, a day when employees bring their pets to work.
The company even promotes its products, which are well-received by the public. But they do not appear in “salesy” posts, only in videos and fun compositions, taking advantage of current dates and topics.
3 – Know the customer and analyze behaviors
Netshoes is a retailer, period. However, even in this segment, it is possible to engage. Focused on offering a good consumer experience to the customer, the company prioritizes data analysis and relationships . Most of the posts are about products, and the way they are approached ranges from direct sales to using images to talk about a place or sporting event.
Netshoes' strong point, however, is its customer service and the company's efforts to show each person that what they are looking for is there. In this sense, the company positions itself as a facilitator when it comes to shopping. And at a time when going out to shop is no longer as interesting as using free time for other forms of leisure, Netshoes puts the consumer just a click away from the product they need.
4 – Priority in relationships with the public
On social media, Magazine Luiza is represented by Luiza. This character is the one who runs the page, which, despite being about retail, covers a variety of topics, with a certain didactic approach. Relationships are the main guiding principle of the company's strategy . On the pages, conversations are frequent. Both in the response to comments and in the texts of the posts, there is always an interest in the other person's opinion.
And the store's relationship with its audience is not only in the customer service, but in the language and tone of the content. Inspired by the story of the store's founder, the character Luiza deals with women's empowerment and takes a stand in favor of minorities. One highlight is the posts that do not contain images or even links, only text. In this way, Magazine Luiza shows itself to be in tune with the current times.
5 – Investment in digital influencers
Still in the sales and retail segment, Dafiti also attracts attention on social media. As is common among e-commerce companies, the store's biggest highlight in the digital environment is its customer service, that is, its relationship with the public.
Dafiti invests in fashion posts, showing looks, pieces and items that are for sale on the website. The images simulate the concept posts of influencers (or digital influencers), common on Instagram. Thus, through digital channels, the brand boosts its sales (taking the consumer directly to the page of an irresistible product) and also presents itself as a reference in trends and fashion.
6 – Respect for local culture and customs
Netflix is the company of the moment. Born on the internet and a favorite among consumers, it has a strong presence on social media and is increasingly becoming a love brand because of these actions. In these cases, interacting with the public constantly, almost in real time, is essential.
And it's not just any kind of relationship. As a company present in several countries, Netflix invests in local, personalized communication. In Brazil, the strategy is a light, relaxed contact that simulates friendship. That's why the company responds and interacts in the first person, humanizing the brand. Netflix also uses memes and doesn't miss the timing of events, always being in tune with the day-to-day life of the internet and the country.
But is simply being on social media enough? Can I adopt the same strategies as companies with the highest engagement? Is there a formula for success? The answer is no. The golden tip is to keep in mind your brand's purpose and adapt the experiences of other companies according to what is true for your reality and your audience.
We have listed the 10 companies that have become the biggest references on social media in Brazil. See what they have done and get inspired!
1 – Actions that go from networks to everyday life
Itaú has fully incorporated digital into its actions and gone vp quality email lists further. The bank not only offers solutions and services in the web environment, but also operates on several fronts in this area. In this way, it is able to bring digital culture , the essence of sharing and the idea of innovation with sustainability into people's daily lives .
Social media, of course, follows the same line and reinforces the image of the slogan Made for you . The posts do not directly address the company's products, but show Itaú's initiatives that make it a life-saver. In parallel, the bank makes it clear that it understands the demands and concerns of the population: sustainable transportation, art, better use of time, incentives for startups, etc.
2 – Messages aligned with attitudes
Nestlé 's fan page focuses on lifestyle. The company's posts are light and its main focus is sustainability. The messages show that the environmental "footprint" is not only on social media, but also in Nestlé's initiatives, reinforcing that a sustainable culture really makes sense within the organization . One example is the Pets at Work campaign, a day when employees bring their pets to work.
The company even promotes its products, which are well-received by the public. But they do not appear in “salesy” posts, only in videos and fun compositions, taking advantage of current dates and topics.
3 – Know the customer and analyze behaviors
Netshoes is a retailer, period. However, even in this segment, it is possible to engage. Focused on offering a good consumer experience to the customer, the company prioritizes data analysis and relationships . Most of the posts are about products, and the way they are approached ranges from direct sales to using images to talk about a place or sporting event.
Netshoes' strong point, however, is its customer service and the company's efforts to show each person that what they are looking for is there. In this sense, the company positions itself as a facilitator when it comes to shopping. And at a time when going out to shop is no longer as interesting as using free time for other forms of leisure, Netshoes puts the consumer just a click away from the product they need.
4 – Priority in relationships with the public
On social media, Magazine Luiza is represented by Luiza. This character is the one who runs the page, which, despite being about retail, covers a variety of topics, with a certain didactic approach. Relationships are the main guiding principle of the company's strategy . On the pages, conversations are frequent. Both in the response to comments and in the texts of the posts, there is always an interest in the other person's opinion.
And the store's relationship with its audience is not only in the customer service, but in the language and tone of the content. Inspired by the story of the store's founder, the character Luiza deals with women's empowerment and takes a stand in favor of minorities. One highlight is the posts that do not contain images or even links, only text. In this way, Magazine Luiza shows itself to be in tune with the current times.
5 – Investment in digital influencers
Still in the sales and retail segment, Dafiti also attracts attention on social media. As is common among e-commerce companies, the store's biggest highlight in the digital environment is its customer service, that is, its relationship with the public.
Dafiti invests in fashion posts, showing looks, pieces and items that are for sale on the website. The images simulate the concept posts of influencers (or digital influencers), common on Instagram. Thus, through digital channels, the brand boosts its sales (taking the consumer directly to the page of an irresistible product) and also presents itself as a reference in trends and fashion.
6 – Respect for local culture and customs
Netflix is the company of the moment. Born on the internet and a favorite among consumers, it has a strong presence on social media and is increasingly becoming a love brand because of these actions. In these cases, interacting with the public constantly, almost in real time, is essential.
And it's not just any kind of relationship. As a company present in several countries, Netflix invests in local, personalized communication. In Brazil, the strategy is a light, relaxed contact that simulates friendship. That's why the company responds and interacts in the first person, humanizing the brand. Netflix also uses memes and doesn't miss the timing of events, always being in tune with the day-to-day life of the internet and the country.